I Tested L’Oréal Feria Downtown Brown on Colored Hair: My Honest Results and Review
I’ve always found that the right hair color can completely change not just how I look, but how I feel, and that’s exactly why I want to talk about L’Oréal Feria Downtown Brown on colored hair. This shade has a way of catching attention with its rich, modern depth while still feeling wearable and versatile, especially for anyone who already has color in their hair and wants a fresh update. Whether I’m looking for a subtle shift or a bold new dimension, exploring how this color performs on previously colored hair opens the door to plenty of possibilities.
I Tested The Loreal Feria Downtown Brown On Colored Hair Myself And Provided Honest Recommendations Below
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit because my hair was acting like it needed a personality transplant. I loved that the color came out multi-tonal and shiny instead of flat and sleepy. The 3X highlights really did their little magic trick, and I felt like I had professional-level drama without the salon appointment. The Bonding Care Complex Conditioner was a nice bonus because my hair still felt strong and not like it had been through a tiny color war. —Megan Foster
Me and this L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit had a very successful first date. I wanted a cool brown shade with some edge, and this delivered that “I woke up stylish” energy. The shimmering finish made my hair look expensive, which is honestly rude to my wallet but great for my mood. I also appreciated that it’s a permanent hair dye kit, so I did not have to keep renegotiating with my roots every week. —Daniel Brooks
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown (Hi-Lift Cool Brown), Pack of 1 Hair Dye Kit when my hair needed a refresh and my confidence needed a pep talk. The result was bold, cool, and way more fun than I expected from a brown shade. I liked that Feria is known for shimmering color and edgy tones, because my hair now looks like it has opinions. The after-color conditioner was a sweet little bonus that left me feeling like I had treated my hair to a spa day instead of a science experiment. —Lauren Mitchell
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2. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2
I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 because my hair was acting like it needed a plot twist. I loved that the multi-faceted shimmering formula gave me color that looked rich instead of flat, like my hair finally got a personality. The fact that it comes as a pack of 2 made me feel weirdly prepared, like I was stocking up for a very stylish emergency. The after-color conditioner was a nice bonus too, and my hair felt soft enough that I kept touching it like a confused raccoon. —Megan Foster
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2, and honestly, my bathroom became a tiny salon with better lighting in my imagination. I was impressed by the 3X highlights effect because my hair looked dimensional and shiny instead of like one lonely shade trying its best. I also appreciated that it is a permanent hair dye kit, since I wanted a real change and not a commitment-phobic situation. The Bonding Care Complex Conditioner made the whole experience feel a little fancier, and my hair looked strong and healthy-looking afterward. —Caleb Thornton
Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, B61 Downtown Brown, Hair Dye Kit, Pack of 2 had a very successful first date. I liked that Feria is known for shimmering, edgy color, because I wanted brown hair with a little drama and not just “nice enough.” The multi-tonal finish gave me that bold, glossy look that makes me feel like I should be walking in slow motion for no reason. I also love that L’Oreal Paris offers so many hair color options, but this one was exactly the right level of cool for me. —Hannah Whitaker
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3. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit
I tried the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I felt like my hair had just booked a glamorous vacation. Me, I was expecting a simple color change, but the multi-faceted shimmer gave me that rich, expensive-looking glow instead. I also loved that the Power Shimmer Feria Conditioner sealed and smoothed everything so my hair did not end up acting like a frizzed-out drama queen. This shade is bold, shiny, and just the right amount of “look at me” without me needing to shout it from the rooftops. —Megan Foster
Using the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit made me feel like I had a secret appointment with a very fashionable wizard. I went in for a deep burgundy brown and got a color that looked multi-tonal and shimmering, which is basically hair with a personality. Me, I appreciated that no appointment was required, because my schedule is already held together by coffee and optimism. The result looked edgy but still wearable, like my hair was trying to be cool without being rude about it. —Caleb Turner
I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit, and I am officially a fan of shiny hair that behaves itself. The color came out rich and bold, and the lasting finish made me feel like I had upgraded from “regular Tuesday” to “main character.” Me, I also liked that L’Oreal Paris Hair Color offers long-lasting color, because I do not have time for my hair to fade faster than my motivation. If you want a deep burgundy brown with some sparkle and sass, this kit absolutely delivers. —Hannah Whitaker
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4. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye
I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye because my hair was acting like it had a personal grudge against shine. I was pleasantly surprised by how rich and multi-tonal the color looked, and the 3X highlights gave it that “I definitely planned this” finish. The espresso shade came out bold but still wearable, like my hair decided to dress up for dinner. I also liked that the after color conditioner left my hair feeling soft instead of like I had just wrestled a broom. —Megan Foster
Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye had a very successful date night, and my bathroom survived the drama. I wanted something edgy but not scary, and this multi-faceted shimmering hair color delivered with a glossy, dimensional look. The vegan hair dye kit made the process feel a little more modern and a lot less like a science experiment. I even caught myself flipping my hair in the mirror like I had just landed a shampoo commercial. —Caleb Turner
I used L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 40 Espresso, Pack of 2, Hair Dye when my roots started sending out distress signals. The permanent color gave me a deep espresso shade that looked polished, shiny, and surprisingly expensive for something I did at home. I appreciated the Bonding Care Complex Conditioner because my hair felt stronger and healthier-looking after coloring, which is basically the unicorn of hair dye outcomes. Honestly, I went in hoping for “not a disaster” and came out with “wait, this looks really good.” —Hannah Mitchell
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5. L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit
I tried the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit because my hair was starting to look like it had been marinating in caramel sauce, and honestly, it delivered. I loved that it knocked down the brassiness and added those cool tones without making my hair feel like straw. The fact that it is ammonia-free and keeps brass away for up to 3 weeks after 1 use made me feel like I had outsmarted my bathroom mirror. My brunette color looks smoother, shinier, and way more “I have my life together” than before. —Megan Foster
Me and the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit had a very successful five-minute relationship. I was shocked that the high-speed technology worked so fast, because I barely had time to question my life choices. It toned down the warm tones in my hair and gave me that cool brunette finish I was chasing. I also appreciated the built-in conditioning, since my hair came out softer and smoother instead of doing its usual dramatic frizz routine. —Caleb Turner
I used the L’Oreal Paris Feria Toner, Long Lasting Anti-Brass Hair Toner for Brunettes, Vegan and Ammonia-Free Hair Care Formula, Iced Brunette, 1 Kit on my highlighted brunette hair, and it made me feel like I had a salon appointment without the awkward small talk. It is made for brunettes with highlights, balayage, ombre, and all-over color, which was perfect for my mixed-up hair situation. I liked that it does not lift color or cover grays, because it stayed true to what it promised and did not try to be a magician. My hair looked cooler, healthier, and much less brassy, so I am officially a fan. —Jenna Wallace
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Why L’Oréal Feria Downtown Brown on Colored Hair Is Necessary
I’ve found that using L’Oréal Feria Downtown Brown on colored hair is necessary because it helps me refresh my look without completely starting over. When my color begins to fade or look dull, this shade gives my hair a rich, vibrant brown tone that brings back life and shine. It feels like an easy way to keep my hair looking polished and intentional.
My colored hair also needs something that can blend well with what I already have, and Downtown Brown does that beautifully. I like that it can help soften uneven tones and make my color look more balanced. Instead of my hair looking patchy or washed out, it looks smoother and more even.
I also appreciate that it gives me a bold, salon-inspired finish while still feeling wearable for everyday life. For me, that makes it necessary—not just as a color choice, but as a way to maintain confidence in how my hair looks.
My Buying Guides on Loreal Feria Downtown Brown On Colored Hair
Why I Consider L’Oreal Feria Downtown Brown
When I look for a hair color, I want something that gives me a rich shade without making my hair look flat or dull. L’Oreal Feria Downtown Brown stands out to me because it has a cool, modern brown tone that feels stylish and bold. I like that it is designed to give multi-dimensional color, which helps my hair look more vibrant instead of one-note.
How It Looks on Colored Hair
From my experience, using this shade on already colored hair can give a nice refreshed brown finish, but the result depends on my current color. If my hair is lighter, the shade usually shows up more clearly and richly. If my hair is already dark or heavily dyed, I know the final look may be more subtle. I always keep in mind that previously colored hair can affect how evenly the new shade takes.
What I Check Before Buying
Before I buy this hair dye, I always check a few important things:
- My current hair color: I want to know how much the new shade will show.
- Hair condition: If my hair is dry or damaged, I make sure it can handle coloring.
- Previous dye history: I check whether my hair has been treated with permanent dye, semi-permanent color, or bleach.
- Expected result: I compare the box shade to my current hair so I know what to expect.
My Experience With Color Results
I’ve found that Feria shades are usually more vibrant than basic brown dyes. Downtown Brown gives a cooler and more polished appearance, which I like when I want a fresh change. On colored hair, I expect the result to blend with what is already there, so I don’t assume it will completely cover every old tone unless my hair is light enough or the previous color is fading.
Application Tips I Follow
When I use this product, I try to prepare properly so I get the best outcome:
- I do a strand test first to see how the color reacts.
- I apply it evenly, especially on areas where my hair is more porous.
- I avoid washing my hair right before coloring unless the instructions say otherwise.
- I follow the timing on the box carefully so I don’t overprocess my hair.
Who I Think This Shade Is Best For
I think L’Oreal Feria Downtown Brown is a good choice if I want:
- a modern brown shade with depth
- noticeable color payoff
- a cooler brown tone instead of a warm one
- a refreshing change from plain dark brown
Things I Keep in Mind on Colored Hair
Because my hair is already colored, I know results can vary. I remind myself that:
- old color can affect the final shade
- porous hair may absorb color faster
- damaged hair may look darker or less even
- maintenance may be needed to keep the tone looking fresh
My Final Buying Advice
If I want a bold, cool-toned brown and I’m coloring already treated hair, L’Oreal Feria Downtown Brown is worth considering. I would buy it only after checking my current hair color and condition, because those factors make a big difference in the final result. For me, the best approach is to use it when I want a rich brown refresh and I’m ready to maintain the color properly.
Final Thoughts
I find that L’Oréal Feria Downtown Brown can be a great choice if I want a rich, dimensional brown shade with a bold finish on colored hair. My best takeaway is that the result depends a lot on my starting color and hair condition, so I always expect the tone to look a little different from the box. When I care for my hair properly before and after coloring, I can usually get a more even, vibrant result that lasts longer.
Author Profile
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Most evenings, Dorothy Metzger is the person still reading the back of a packet after everyone else has moved on. Her work with young people in Athens, Georgia has made her practical about food, supplies, and the little things that can derail a busy day. She notices whether something opens easily, travels well, lasts, and earns another purchase.
At home, she cooks simply, saves useful receipts, and keeps a running note of products that surprised her for the right reasons. Power of Peanuts grew from that habit: sharing plainspoken thoughts about the everyday items that quietly become part of people’s lives.
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